Since its initial launch in 2005, YouTube has continuously improved its features to enhance YouTube users’ experience and help content creators engage more easily with their fans and subscribers. One of the recently added features is YouTube Super Chat.
In this article, we will dive more into this feature by explaining what is it, and how it works, among other related issues. Keep reading to know more.
What is YouTube Super Chat?
Super chat feature in simple words is a feature that allows Live Stream viewers to pay to pin their comments on the chat. So, basically, it is a paid highlighted message on the chat.
It is a revolutionary approach to communication between a YouTuber, whether he is a content creator, influencer or perhaps a celebrity, and their fans and viewers.
How Does YouTube Super Chat Function?
As the content creator, you need to activate or turn on the super chat to allow your subscribers and viewers to pay for their highlighted messages. Of course, you should meet the eligible criteria.
YouTube creators can also manage the chat message and create blacklisted words to be removed from the chat.
As a viewer or a fan, once you open the Live Stream, you will find $ sign icons. Click on them and choose the amount you need to pay. The higher the amount, the brighter the messages and the longer they will appear on the chat.
Highlighted messages increase the chance to interact with the content creator and guarantee a response to the viewers’ comments or inquiries.
Why Should Viewers Use Super Chat?
Super chat provides multiple benefits to the creator and the viewer, such as;
- A support to your favorite content creator
- Enhanced communication way between the viewers and the creator.
- Answering questions, receiving feedbacks and inquiries.
- High form of engagement in YouTube.
How Can Creators Utilize Super Chat?
After turning on the feature, creators can use YouTube Super Chat to level up their overall channel’s performance. They can benefit from the Super Chat by receiving comments, notes, feedback or even questions & requests from their viewers. So, they can provide direct answers to their viewers and respond to them while beginning in Live Stream. This will encourage many others to interact in the same way.
Since it is a source of monetizing via YouTube, creators can announce a Q&A Live stream, providing exclusive content to certain subscribers or viewers who often contribute.
Also, creators can always show gratitude to their viewers easily and directly through super chat and they can reach their targeted segment better. There are a few tips you can consider to benefit from the YouTube Super Chat as a creator.
Tips for Getting the Most Out of Super Chat
The main purpose of Super Chat is to enhance the communication between the creator and the viewers resulting in better engagement and, thus better YouTube channel performance. So what can you do to ensure getting the best out of Super Chat?
Here are a few tips to consider;
- Never Neglect The Super Chat Messages:
Always engage & respond to Super Chat messages to encourage more viewers to use the feature. - Create a Positive Environment:
Manage your Live Stream by using moderators to ensure a comfortable chat environment without harassment, insults or any unacceptable words. - Mention Super Chat While Going Live:
It is always a good marketing way to promote the feature whenever you are Live. It is the most effective way to promote it because other users can notice the better connection between you and the super chat users at the same time you are promoting it. - Unique Perks:
You can announce that certain perks or perhaps exclusive videos are given to viewers who only use Super Chat. - Super Chat Performance:
It is highly recommended to regularly check and review Super Chat performance to adjust what needs to be adjusted accordingly.
How Viewers Can Use Super Chat
Using the YouTube Super Chat feature is easy and straightforward. All you have to do is join the Live stream and then do the following;
- Click on the dollar Icon that appears in the chat window
- Choose the amount you wish to pay, or you wish to support your favourite content creator, then write the message, and complete the payment process.
- Finally, your paid message will appear pinned and highlighted in the chat enhancing the chances for better visibility and interaction.
Are “Super Thanks” and “Super Chat” the Same?
Super Thanks and Super Chat are two different YouTube features that are designed for better interaction between the viewers and content creators and to support creators.
However, a Super Chat is a paid highlighted message that appears while being in a Live stream, unlike Super Thanks which is a paid thanks animation that can be used on any video that is pre-recorded. i.e. not live stream.
Are There Any Drawbacks to Super Chat?
Despite its vast advantages, Super Chat may result in a few drawbacks. For example, not all viewers can afford to pay for their messages. Therefore, this might create better accessibility for payers over non-payers.Also, paying every time you need to join a live stream to pin messages and get better interaction from the creator might become a financial burden on the viewers.
In case, the creator does not monitor his Live Stream and manage it, it may provide easy access to spam or inappropriate messages, which will lead to an unpreferred Live Stream to attend or pay for it.
Finally, as a creator, the revenue you would get from your viewer’s support is split between you and YouTube.
Final Thoughts
YouTube continues to support its content creators by enhancing its features, and Super Chat is one of them. It is a revenue income for content creators that provides a better way to communicate with viewers.
Super Chat enhances the content creators’ performance and at the same time provides better visibility to the viewers.In order to make money through YouTube super chat, you need to broadcast to as many users as possible. Therefore, you can check out the YouTube Live Stream Views service to make your broadcasts interesting and crowded!
Since YouTube has gained popularity and is growing fast, its copyright policy has become fierce to protect the copyright holders. Perhaps, you have re...
YouTube attracts thousands of viewers hourly to watch videos talk about their interest. Therefore, if you consider a new career as a YouTuber or perha...
No comments to show.