How to Create a Twitter (X) Business Account

Twitter, now known as X, is a popular platform with millions of users worldwide, making it ideal for business marketing. Creating a Twitter business account is a simple first step to promoting your brand and growing your business through social media. Let’s explore how to set up a Twitter business account.

Creating a Twitter (now known as X) business account is a straightforward process that can significantly enhance your brand’s online presence. Follow these steps to set up your account:

1. Sign Up for a Personal Account:

• Visit X’s sign-up page.
• Enter your business name, email address, and date of birth.
• Choose a strong password and click “Sign up.”
• Verify your email address by entering the code sent to your inbox.

2. Convert to a Professional Account:

• After signing up, navigate to your profile settings.
• Select “Switch to Professional” or find “X for Professionals” in the sidebar.
• Follow the prompts to convert your account to a Professional Account.

3. Set Up Your Business Profile:

• Profile Picture: Upload your company logo or a relevant image.
• Header Image: Choose an image that represents your brand or current promotions.
• Bio: Write a concise description of your business, including what you offer and your unique value proposition.

4. Customize Your Profile:

• Add your business location, website link, and contact information.
• Utilize the “Location Spotlight” to display your business location and hours of operation.

5. Start Posting and Engaging:

• Share content relevant to your audience, such as updates, promotions, and industry news.
• Engage with followers by responding to comments, retweeting relevant content, and participating in conversations.

6. Monitor Analytics:

• Use X’s analytics tools to track the performance of your posts, understand your audience, and refine your content strategy.

Requirements for a Business Account

Creating a Twitter account is so easy. You can create a Twitter business account in just a few steps. Yet, some requirements would facilitate your process. 

• Have a Twitter Account 

You, firstly, should have a Twitter (X) account. With your brand name, work e-mail, and password, you can easily have a Twitter account from the Twitter main page. After you get a Twitter account, create your profile and design your brand identity. While creating your Twitter account, consider how your followers and possible customers can access your account. So, try to have a clear profile on Twitter. 

• Make Connections on Twitter (X)

Like all other social media platforms, Twitter (X) is all about connections. You need to build a connection to grow your business. Start to follow your partners and targeted influencers on Twitter. Once you start to add connections, Twitter starts to show you suggested users who help your account. The easiest and fastest way to grow a Twitter account is by building connections. 

• Review Your Profile 

Look at your profile and determine how you can design it. Choose your profile and header picture logically and as an identity for your brand. Write a catchy bio that both describes your business and influences people. People spend too much time on social media, but they hardly stay on the same page for a long time. That’s why you need to build a Twitter business account page that is attractive to your audience.

• Start to Tweet 

Now, it is time to start Twitter (X). Start to share your content on Twitter for business. You can only write up to 280 characters on Twitter, according to Twitter Business Support, and that’s why you need to write short but still attractive messages to be successful on your Twitter business account. You can get help from visual content, making your account more successful. Use formal but conversational language at the same time. Understand your audience’s expectations and create a content strategy according to your audience on your Twitter business account.

Instagram Followers

2.500

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Instagram Likes

250

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$4.5

TikTok Followers

2.500

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$38.75

TikTok Likes

250

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$2.99

Instagram Comments

20

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$6.2

Twitter Is Different From Facebook

Twitter (X) users feel very different from those who hang out with their biggest neighbor, Facebook, and they don’t stop saying so. It is also a social network, but it focuses more on information and news. Content is published in only 280 characters, so much so that it is called a microblogging platform. 

So How Can You Win This Type of Customer?

The Twitter (X) user has a specific information need, searches in real-time on the topics that are close to their heart, and will follow the companies they deem relevant in the publication of those topics.

What Can a Business Do on Twitter?

A company on Twitter (X) can:

• Inform on specialized issues.
• Promote products.
• Interact and manage relationships with their “followers.”
• Technical assistance can also be handled. Many companies have decided to replace customer service with Twitter (X), guaranteeing open responses in real time.

Can You Succeed With Twitter?

The answer is yes, and we would like to prove it to you by telling you the cases of some companies that have included Twitter (X) in their social media strategy. If you are thinking of opening a business account, you need more than one method to attract attention to your account on Twitter. If you are thinking of opening a business account, you need more than one method to attract attention to your account on Twitter. Check out the Buy Twitter Clicks to show that your tweets are attracting attention from users and increasing interest in your account.