It is already known that Pinterest is far from reaching the impressive numbers of other social platforms. It is currently known, according to Appdata, that the social network has 250 million monthly active users. However, that is not a limitation for brands to achieve results. Individual firms can do very well working with this platform. This note will share the top 10 Pinterest categories that are popular and highlight where brands can gain exposure and get results today.
What Are the Pinterest Categories Where Brands Can Stand Out?
According to data shared by analytics firms, these are the top 10 popular categories on Pinterest. These categories can work to increase exposure to specific brands and improve your results.
1- Travels
For brands involved in the tourism sector, being present in the first of these Pinterest categories can be excellent. According to shared data on Pinterest, the Travel & Leisure category has at least 7.3 million monthly viewers. The Travel Channel has 2.9 million viewers.
People flock to this field to find options. They use it to look for tourist-free islands or gather ideas for a weekend getaway. Travelers use Pinterest 2x more than travel agency sites. So if you are a travel agent or related to the sector, you can use this to attract brand awareness. The idea is to publish good quality images about destinations and activities.
2- Health & Wellness
Among the top categories on Pinterest this year is health and wellness. It is possible to find recipes to make organic smoothies and clothes to practice Yoga. You can also find exercises for weights, among other things. So brands related to these tasks can achieve good results by bringing their presence to this field. Pinterest is established here as a viable opportunity to showcase health and wellness related products or services. In fact, in the last year, searches related to healthy habits have grown by 500 percent.
Even unrelated brands can take advantage of the category. For example, a firm that sells office furniture could issue managing stress in the office or similar topics that help improve people’s conditions in their workspace.
3- Food and Drinks
For many people, the easiest way to decide what they want for lunch or dinner is to search for recipes online. That’s what makes Pinterest a popular field for food and beverage containers. More than 23 billion recipes are posted under the spectrum of these Pinterest categories based on shared data. In this field, it is possible to find everything, from recipes by bloggers specialized in food to restaurants’ flagship dishes. If you work in the industry, you must use Pinterest to connect with the food community. Consider sharing content such as recipes or finding inspiration if you have a business within the sector.
4- Beauty
Just as many women (the predominant profile on the platform) are given the task of looking for inspiration for outfits or clothes to buy, when it comes to beauty topics, such as new hairstyle options, consumers also evaluate their options on Pinterest before going to a beauty salon. Suppose you are a stylist, makeup artist or professional, manicurist, or a brand related to the industry. In that case, you may find an unbeatable opportunity to highlight and publicize your work or products on the social network.
You should know that this platform’s community is 2.4 times more likely to experiment with different types of makeup than users on other platforms. Searches such as “outstanding lip color” and other trends increased by more than 400 percent in the last year. In addition to being a field to take your work, the fifth of these Pinterest categories can identify trends in this industry.
5- DIY and Home Renovation Projects
In 2018, as highlighted by HubSpot, 83 percent of searches related to home on this social network were manifested daily, which is why it is among the highlighted Pinterest categories. This theme’s growth is due to the growing popularity of shows related to home design, remodeling, decoration, etc., which prove that minor adjustments can have a significant impact. As a result, more people are inclined to make home improvements independently and have made the platform their source of inspiration. Suppose your business is in the twist of interior design or home renovations. In that case, you should consider reaching this field by providing design tips, color themes, or DIY projects that people can easily do.
6- Style for Women
As the fourth of the Pinterest categories, Style for women stands out. If you run a boutique or design your clothes, you must take advantage of the audience on Pinterest, which mainly targets women. The platform can be crucial to promote your brand in the eyes of thousands and even millions of women who come looking for ideas and options every day. In 2019 alone, searches for turtle-shaped earrings have grown by 679 percent, while cycling shorts have increased 1,323 percent, making it clear that women’s fashion is still very relevant on Pinterest.
7- Quotes or Motivational Phrases
Curiously, the last of these Pinterest categories that stand out today is motivational phrases or removals. Although it is unlikely that a company has full dedication to creating them, it does not mean that other firms cannot take advantage of it. It also represents an excellent opportunity to increase brand awareness about your brand.
For example, suppose the company you work for organizes events attended by prominent speakers or consults experts to create content for spaces such as a blog or authority in the sector. In that case, it is possible that in these scenarios, some appointments or phrases can be available for use through templates to participate in this featured Pinterest category.
With these phrases, it is possible to bring more people to your site, and also, quotes are an excellent way to show that your brand can help people.
8 – Health
Keeping fit and healthy life is always a priority for human life. However, many people have health and fitness problems, and the shares of dietitians, trainers, and people who have professions related to sports attract a lot of attention. If you are also a personal trainer, sports coach, or dietician, you can focus on the categories in a healthy lifestyle with your target audience.
9 – Cartoon And Humor
Who doesn’t love entertainment in magazines or online platforms? This is why funny cartoons and blogs with humor content are very popular among Pinterest categories. Working on this category can quickly bring your brand to mass audiences.
10 – Technology
Today, technology has many positive effects on human life with rapid development. With social media’s power, experts in media and marketing can gain fast followers for Pinterest under the “Technology” category. According to analysis, more stable technology content in social media tactics and hashtag is one of the best ways to increase and promote customer potential.
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Concluding the Top 10 Pinterest Categories That Are Popular
There are businesses known for their social media network; this might be due to their excellent knowledge of Pinterest categories where they take their ideas from. Pinterest offers categories that you might not have thought of. The categories range from travel and beauty to humor and technology. You have many options to choose from and succeed in bringing your brand to mass audiences. Now that you know the basic structure of Pinterest, let’s get you started. Here’s how you post to Pinterest.
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