Today, with all the revolutionized ways of the digital world, people can sell and buy products without the need to visit an actual shop or an online website. In this article, we will give a mini guide on how to sell on Instagram without a website. We will walk you through the process step by step. However, let us first check why Instagram.
Why Use Instagram for Sales ?
There are many reasons to make Instagram the best social media platform to sell products. The most important reason is the huge Instagram community having over 2.3 billion active users.
Another important factor to consider is actually the influence that you may leave on your followers. Let us say, you managed to build a 10k follower base and keep the engagement rate high. So, every time you will post something and advise your followers to buy a product, at least 1% of your viewers may end up buying the product.
Of course, the tools and features offered by Instagram to facilitate promoting products also add value to Instagram as a platform for selling products on.
Now, how to sell on Instagram without a website? What should you do to start selling products on Instagram? How to set up an Instagram shop without a website ?
Below is a step-by-step guide to know how to sell without a website.
Switch Your Instagram Account to Business
The first step is to change your personal account into a business account or create a new business account. To do so, you need to do the following:
- Go to your profile page
- Open the Hamburger menu
- Click on the settings and privacy
- Click on accounts type and tools
- Switch to professional account [business]
- Once you switch you will be exposed to Instagram business tools such as insights and analytical, advertising capabilities and contact options.
- These tools and features will help you improve your account, understand your followers and audience better and boost your sales.
Optimize Your Bio
The second important step is writing your bio. Your Instagram account bio is very important because it should tell briefly and creatively about you. It should be optimized to make a strong impression.
It should clearly and briefly show:
- Who you are
- What you sell & how to purchase them
- Include a CTA
- You may add any links that are relative to what you sell, and use relevant keywords and hashtags.
Select Suitable Affiliate Products to Promote
Now, this third step is crucial, in case you don’t have your own products and want to sell affiliate products. Entering the affiliate market helps you to earn from the commission they provide you after each purchase made using your link. Therefore, You need to select affiliate products to promote that resonate with you and your followers. You should consider two things:
- Suitable affiliate products
- Suitable niche that will buy the products you promote.
You should promote affiliate products to your followers and audience in a clear and transparent way, to ensure gaining their trust, thus boosting sales via your affiliate link.
Showcase Products on Your Profile
This is the final step and it is the action step. Here you should actually start promoting the affiliate products you sell or even your own products.
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Here are a few tips to consider while stepping into the selling process:
- Use partnership label for your affiliate products
- Use Instagram stories to announce discounts
- Test and try the products you sell by creating a demo video and pinning it on your Instagram account. It is advisable to show your followers how products look like, or function, and at the same time how transparent you are.
- Use Instagram Reels, posts and stories to showcase the products you sell.
- Ensure creating visually appealing posts and videos that display all the needed information, and clearly communicate the product features and details.
the bottom line here is to present products you know, you like to use, from suppliers you trust, so that you will keep your image among your followers as a trustworthy online product seller.
Then, you should keep it a habit to check the account’s performance and the engagement of your audience, to ensure ongoing interest in your products or the affiliate products you promote. Here, comes the importance of the business account tools. From these tools, you can check with content and post type to attract more followers to view, share, comment and convert to leads. Speaking of tools, don’t forget to supplement your posts with Buy Instagram Likes to sell your products to more people and make sure users see that there is a demand for your products when they see them!
Final Thoughts
Nowadays, selling products whether your own or an affiliate product, is a piece of cake. All you need to do is to choose the right digital sales channel, such as Instagram due to its large community and great features it offers to its users, create a business account, and design it well to present the products clearly to your followers to buy. We hope this article has taught you well how to sell on Instagram without a website.
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