How to Sell Products On Instagram (2025)

Instagram has transformed into a major e-commerce platform, with Shoppable Posts enabling businesses to tag products in posts, Stories, and Reels for seamless purchases. To sell on Instagram in 2025, businesses must find a niche, create a Business Profile, set up an Instagram Shop linked to a Facebook catalog, and use Shoppable Posts and Instagram Checkout (where available). Despite the removal of the dedicated Shop tab, users can still discover products through profiles, ads, and content. Best practices include consistent posting, engaging storytelling, leveraging Instagram Live (where applicable), and using Link Stickers for external checkouts. Instagram’s shopping features streamline the buying process, enhance visibility, and drive sales by integrating marketing with direct purchasing.

Selling on Instagram: How to Use Instagram Posts

Instagram has evolved beyond a photo-sharing platform into a powerful e-commerce hub. With 1 billion active users and 400 million daily visits to business profiles, Instagram introduced Shoppable Posts to streamline the buying process. This feature, launched in November 2016 and expanded to Europe in March 2017, allows businesses to tag products in posts, enabling users to complete purchases directly on Instagram with just a few clicks.

To use Shoppable Posts, businesses must:

• Have a business account linked to a Facebook catalog
• Sell physical products that comply with Instagram’s commerce policies
• Be located in an eligible country

Shoppable Posts simplify online shopping by allowing users to discover, explore, and purchase products without leaving the app, boosting conversion rates and engagement for brands.

How to Sell on Instagram (Updated for 2025)

To start selling on Instagram, first, you must follow a few steps. These steps are the fundamental steps for starting your seller journey on Instagram. You can find the steps below:

1. Find Your Niche

Before selling on Instagram, identify a profitable niche that aligns with your interests and expertise. Research trending markets, evaluate competition, and ensure demand for your products. A well-defined niche helps attract a loyal audience and improve engagement.

2. Create a Business Profile

Switch to an Instagram Business or Creator account to access Instagram Insights, product tagging, and advertising features. A business profile is essential for using Instagram Shopping tools and tracking sales performance.

3. Create an Instagram Shop (Check Country Eligibility)

Setting up an Instagram Shop allows you to create a digital storefront on your profile. Follow these steps:

• Go to Meta Commerce Manager and create a Product Catalog linked to your Instagram account.
• Add product details like pricing, images, and descriptions.
• Submit your shop for approval. Instagram reviews your business and products before activation.

📌 Important Update: Instagram Shops & product tagging still work, but Instagram removed the dedicated “Shop” tab in 2023. Users now find your products through:

• Your profile’s Shop section
• Shoppable posts & Stories
• Reels & Instagram Ads

4. Use Shoppable Posts & Stories

Instagram allows you to tag products in:

• Feed posts
• Instagram Stories (via Link Stickers)
• Instagram Reels (Product Tagging Enabled)

This feature helps users explore and purchase products directly through your content, even without a dedicated Shop tab.

5. Post Regularly & Engage with Followers

To grow your Instagram store:

• Post high-quality lifestyle product images & videos.
• Use Instagram Reels for product demos.
• Create Carousel posts to showcase collections.
• Share customer testimonials & behind-the-scenes content.

Consistent posting builds trust and boosts visibility in the Instagram algorithm.

6. Leverage Instagram Live Shopping (If Available)

Instagram discontinued Live Shopping in some regions, but if available in your country, use it for real-time sales.

• Showcase products and answer live questions.
• Offer exclusive discounts for live viewers.
• Promote your live session through Stories & countdown stickers.

📌 Important Update: Instagram removed the ability to tag products in Live videos in March 2023. However, you can still use live broadcasts to engage customers and drive them to your Shop manually.

7. Instagram Checkout (Only in Select Countries)

Instagram Checkout lets customers complete their entire purchase within Instagram, reducing friction in the buying process.

• Available in the U.S. and a few other regions.
• Requires Meta Commerce approval.
• For other countries, businesses must redirect users to an external website (Shopify, WooCommerce, etc.).

📌 Important Update: If Instagram Checkout isn’t available in your country, use Link Stickers in Stories or direct users to your website through bio links and DMs.

Why Use Shoppable Posts on Instagram?

Shoppable Posts on Instagram streamline the entire buying process—allowing users to discover, explore, and purchase products directly within the app. This feature integrates marketing and sales seamlessly, reducing buyer friction and increasing conversions.

Key Benefits of Shoppable Posts:

• Seamless Shopping Experience: Users can tap product tags in posts, Stories, and Reels to view details and make purchases.
• Instagram Checkout (Available in Select Countries): Enables direct in-app payments without redirecting users to external websites.
• Enhanced Visibility: Shoppable Posts appear in the Explore tab and can be boosted as ads to reach a wider audience.
• Multi-Platform Accessibility: While originally mobile-only, Instagram has expanded shopping features to its desktop version, though full functionality is still limited.

By leveraging Shoppable Posts, businesses can create a frictionless shopping journey, increase engagement, and drive sales directly through Instagram.

What Are the Requirements for Instagram Shoppable Posts?

The use of the Shoppable Post function is subject to several conditions:

• The account must be from Europe, the USA, Canada, Brazil, the UK, France, Italy, Spain, or Australia.
• It must be a business account.
• You also need the latest version of the Instagram app.
• Physical goods (not services) should be sold that comply with the trade guidelines and the dealer agreement of Instagram or Facebook.
• Your business profile needs to be linked to a Facebook catalog. This works through the Facebook Business Manager or external third-party providers such as Shopify and is explained in detail below.

You can also buy automatic Instagram likes to boost your shoppable posts.

How Can I Sell My Products on Instagram Quickly?

Here are some steady steps for getting sales on Instagram:

1. You can put links on your bio to sell your products so easily. This will be no problem for your clients.
2. Creating a shoppable Instagram page allows you to sell your products directly with only posts.
3. You can add a CTA for your Instagram bio. This will link to an Instagram page for sales.
4. You can use Instagram Stories for your product’s behind-the-scenes photo shootings.
5. Create a profile and share your products with everyone; this is the fastest way.
6. Put your number and payment information; that’s all.
7. Your customer will reach you with your WhatsApp number and can buy by paying at the door method.
8. Have a nice sales day!

You can use Instagram ads to boost your posts. If you want to present your business at its finest, it is a must. Remember to include content that will call to action with an eye-catching element, then add products that people can buy through the shopping feature.

Your Instagram account should be trustworthy, and also you must show that you are a professional about your products or services. That is why you should care about your shopping account on Instagram.

How Do I Tag a Product?

To be able to tag a product on your posts, you will need to link your Instagram business profile with a shop on Facebook or with a product catalog on Business Manager. Once the connection is made, that’s it! Now, all you have to do is open your app and respond to the warning message that the shopping function has been activated. so this way, you can tag your products in photos.

There are limitations to the use of this tool. For example, at the moment, tagging services is not allowed. Also, influencers won’t be able to tag the products they wear.

The Pros of Instagram for eCommerce on Instagram

Instagram has enormous potential for e-commerce:

• Identification of Latent Buyers: using a post in which a story is first told, it is possible to anticipate the needs of users by intercepting even those who, before seeing the post, had no plans to buy the product shown. We need to create imagery behind the products and make it evident through Instagram. In this way, it is possible to attract users to your eCommerce through an inbound strategy.
• Use of a Preferential Purchase Channel: 80% of internet surfers on Mobile use the Smartphone to make purchasing decisions or interact with the brands concerned. 34% also use it to finalize the transaction.
• Creation of a Complete and Direct Experience: it makes the shopping experience complete and fast through the new Instagram shopping features. The user is facilitated in the purchase because he no longer has to go and look for it in the browser and then switch to eCommerce after seeing the product in the photo. Instagram virtually accompanies him throughout the shopping experience.

In addition to and before Instagram Shopping and sponsored posts, the company that uses Instagram must plan a Visual Marketing strategy by publishing the right mix of (relevant) content. The same social network guides Instagrammers to best practices to get the best out of the social network (editorial plan, interaction with followers, the use of Hashtags in a studied way, the use of Stories to communicate exclusivity and engage the influencers they promote. the product via their profile).