As of 2024, social media has become one of the greatest ways of influencing people. With the help of it, people can decide what to buy, what to wear or what to use. As a result, many businesses have become an inseparable part of the social media realm. They use a variety of platforms so that they can reach their target audience more quickly and effectively. When influencing people to buy home decor or change lifestyles, Pinterest is the best source businesses can use.
With its 450 million active users, Pinterest is one of the biggest leading platforms in social media. It is majorly known for bringing out the muse in home décor, fashion, food and drink, travel, beauty, and crafts. However, with its unordinary interface and selected topics, it can be confusing to find how to post on Pinterest. For that reason, today, we prepared a detailed guide for you to learn about how to post on Pinterest. By following the steps, you can easily post on Pinterest from your mobile device or your desktop. Without further ado, let’s delve into the immersive world of Pinterest and learn about posting!
Pinterest Posts Types
Pinterest is a major platform where you can share many types of pictures, videos, or image carousels on different topics and interests you like. As a result, there are lots of post types on Pinterest. If we are going to delve into how to post on Pinterest, first, we need to know what the post types on Pinterest are. Pinterest offers a variety of post types about different content needs and preferences. Let’s delve into the various Pinterest post types.
Types of Pinterest Pins
There are many categories on Pinterest to share, such as beauty, health, DIY, and more, but these are not enough. You should also know the post types;
- Static Pins: These are the classic image-based pins linking to a website or landing page. They’re perfect for showcasing visuals, recipes, DIY projects, product inspiration, and more.
- Ideas Pins: This multi-page video format allows you to tell engaging stories through compelling visuals and music. Great for tutorials, behind-the-scenes glimpses, and showcasing your creative process. You can upload up to 20 pictures or visuals to those Pinterest pins.
- Video Pins: You can capture attention with short, dynamic videos directly uploaded to Pinterest. They are perfect for demonstrations, product reviews, and quick tutorials. These pins consist of one video per Pin.
- Rich Pins: These pins will automatically sync information from your website to your Pinterest pins. Rich Pinterest pins are consisting of three sub-pins, which are:
- Recipe Pins: These let you annotate recipes that you save from your website with a title, portion size, cook time, rating, diet preferences, and an ingredient list.
- Article Pins: These let you add an article or blog post title, author, and description from your website.
- Product Pins: Product Pins enable visitors to click and buy your products by either rerouting them to your website or allowing them to finish the purchase process directly from Pinterest. These feature your Pin’s most recent pricing, availability, and product information.
- Collection Pins: Product Pins that have been grouped together are called collections, and when a user clicks on one of them, they can shop for every item in the collection.
- Try-on product Pins: Try-on is a feature that uses Pinterest Lens to allow users to digitally try on things they see on the Pinterest app.
If you have found the perfect type of Pin for you to post on Pinterest, now let’s learn how to post on Pinterest!
The Ways to Post on Pinterest
There are two primary methods: through the Pinterest app on mobile devices and via the desktop website. Each method offers its own set of features and functionalities, responding to the diverse needs of users who prefer different platforms for content creation and sharing. Without taking it too long, let’s learn how to post on Pinterest from any type of device you have. Here is a guiding to creating Pins.
How to Post on the Pinterest App
Posting on Pinterest using the mobile app is a straightforward process. Whether your device is iOS or Android, you can learn how to post something on Pinterest with the same steps. Simply, you can follow these steps to create and share your content:
- Open the Pinterest app on your mobile device.
- Tap on the “+” icon located at the bottom of the screen to create a new Pin.
- Select the image or video you wish to upload from your device’s gallery.
- You should add a catchy title, description, and relevant tags to optimize your Pin for searchability.
- Then, you can choose the board where you want to save your Pin or create a new board.
- Lastly, you need to tap on “Publish” to share your Pin with the Pinterest community.
After sharing your post, you can buy Pinterest repins to boost your posts!
How to Post on Pinterest on Desktop
Posting on Pinterest via the app is easy. However, it does not mean that posting on the desktop is harder. Posting on Pinterest via the desktop website offers additional features and functionalities compared to the mobile app. You can follow these steps to post on Pinterest using your desktop:
- Open your web browser and go to the Pinterest website.
- Next, you should log in to your Pinterest account.
- Then, you can click on the “+” icon at the top-right corner of the screen to create a new Pin.
- You can upload the image or video you want to share from your computer.
- Write a compelling title, description, and relevant keywords to optimize your Pin for search engines.
- After that, you can select the board to save your Pin or create a new board if necessary.
- Finally, you can click “Publish”.
You can easily learn how to post on Pinterest by following these steps. If there is a problem while you are trying to create pins, you can contact Pinterest Support. However, it doesn’t mean that our work is done. It is crucial to reach more people in your target audience. However, you must also pick the correct time to post on Pinterest. In our next title, we will discuss the best time to post on Pinterest and how often you should post or not.
How Often Should You Post on Pinterest?
Once we learn how to post on Pinterest, it is time to learn about the frequency of it so that we can reach the people we want. The frequency of posting on Pinterest depends on various factors, including your target audience, content strategy, and available resources. While there is no one-size-fits-all answer, it’s essential to maintain a consistent posting schedule to keep your audience engaged and your content visible in their feeds.
Depending on the research, however, we can give an approximate number of Pinterest pins you should post in a day. To share on Pinterest effectively, you should post or Pin 4-10 Pinterest pins per day. Through this way, you can make the most of the Pinterest algorithm.
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Posting the correct number of pins in frequency is crucial. Nevertheless, posting those Pinterest pins at the correct time is also very important.
The Best Time to Post on Pinterest
Determining the best time to post on Pinterest can significantly impact the reach and engagement of your content. While there is no definitive answer, several studies suggest that evenings and weekends tend to be the most active times on the platform. However, it’s essential to analyze your own audience’s behavior and experiment with different posting times to identify what works best for your specific niche and target demographic.
For example, regarding the general audience, working hours are the worst time to post something on Pinterest. We recommend posting at 2 – 4 AM and 8 – 11 PM. These time intervals are the best to post on since they are in the evening or night. Moreover, you can pick Saturday and Sunday as the best day to post on Pinterest.
Conclusion: Pin it, Share it, Love it with Pinterest
In conclusion, we learned how to post on Pinterest and what to post on Pinterest together. Pinterest offers a diverse range of post types and posting methods to suit the needs and preferences of its users. Whether creating Pinterest Pins on the mobile app or creating content from your desktop, you can influence your audience, drive traffic to your website, and achieve your marketing goals. By understanding the various post types, posting methods, and optimal posting times, you can maximize your impact on Pinterest and elevate your online presence in the digital landscape.
1 Comment
My first post on Pinterest was an image of a tiny bonsai tree. This post brought back so many great memories.