Instagram is a major social platform where you can share moments from your life. When you see something interesting in your daily life, it is a great idea to put it on Instagram. It saves you from sending photos one by one by wasting time. That is why it has become the leader in its field. Now İt is possible to take live videos, but how do you get live on Instagram?
In recent years, Instagram has proven to be more than just a photo-sharing app. It is possible to find any kind of content. You can find photos, videos, and stories about everything from nutritionists to make-up artists. If you use Instagram for commercial purposes, the Live option can be a lifesaver for you. A lot of major brands are on Instagram, and they use it perfectly for their interests.
What Can You Use Instagram Live For?
There are many purposes to using Instagram Live, but the most important of them are promoting and increasing your relationship with your followers.
Launches & Announcements
Especially brands with products use Instagram to capture their launches and announcements. Automobile launches are a good example. Automotive brands get a lot of followers, especially from male users.
Male users tend to follow their favorite car brands or the brand of their cars. They do it to keep informed about the brand of their product. When there is a big launch from one of these major brands, they get a lot of attention. Not only car owners and enthusiasts are watching, but rivals are watching too.
The press also uses it. Nowadays, the press is not stuck to TV and newspapers; the press uses social media activity, and journalists know that TV is ending. That is why they are there with their phones in their hand, filming the launches and announcements.
Alternative Media
Speaking of the press, we have mentioned that TV is coming to an end. Visual media is now mostly on social media. The beauty of it, any journalist can do live real-time videos without joining a press institution. Trust and loyalty fall to the major press institutions.
Some of the journalists found their way to stream videos as freelancers thanks to Instagram Live. This way, they can create their audience and even have a pleasant conversation with their audience.
Q&A Sessions
Whether you have a business account or not, getting feedback from your followers is crucial. The best way to do it is to have a Q&A session via Instagram Live.
Instagram is unlike any other social platform; it is more sincere than any of them. The reason is that it allows you to communicate with your followers. You can even invite one of your followers to your live video. We will explain this in detail, don’t worry.
Collaborations
When you create content for a specific audience, no doubt you will have rivals. However, you can use this for your interest. Collaborating with other Instagrammers always works out. Because it combines the audience, and you can get more followers this way. Of course, your rival can too.
Invite your rivals to your live video and have discussions or interviews. It will draw attention to your Instagram account, indeed.
Steps to Go Live on Instagram
It is very easy to go live on Instagram, but there are a few tips to make it better. Instagram Live is a Story too. You can see who is Live in the stories section at the top. You can get a notification when your followed accounts go live. Before going live streaming, you can buy Instagram live video views to guarantee engagement.
To go live streaming, simply follow these steps, regardless of whether it’s Android or iOS:
- Open the Instagram app and tap on the “plus” button.
- Go to the ‘Live’ option from the list; it is on the left end.
- When you come to the ‘Live’ page, set the title, time, and audience.
- After setting them, if you are ready, you can start!
- Tap the camera icon at the bottom of the screen to start your live video.
Once you start a live video, your followers will be notified to let them know you are live. Your followers joining the video will be able to comment while you are streaming. You can turn off commenting if you like as well. If you want, you can also learn how to use Instagram live on a computer.
Inviting and Joining a Live Video
When you are live, you can see the number of your viewers. You will also see who is joining. It is possible to invite one of your followers to your video. Here is how:
- After you start broadcasting, tap on the “person” icon.
- Then write the name of the person you want to add to your broadcast.
- Tap on the “invite” button.
- If the other person accepts your invitation, you will see them on a split-screen.
- To end their contribution, simply tap on the ‘X’ icon on their side of the split-screen.
Keep in mind that you can only invite followers who are watching your video at that moment. If your followers decline your invitation, you will be able to see it.
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If you want to join someone else’s video, you have to tap on the ‘Send Request’ button when you see the option. If the request is accepted, you will receive a notification stating that you are about to join the video. If you experience a problem, you can contact Instagram Support.
IG Live in Short
We have covered the answer to the question ‘how do you get live on Instagram’ and mentioned the importance of going live. It is important to use Instagram Live because many advantages could benefit your interests. We also mentioned how to invite followers to your live video and how to join a live video.
1 Comment
My friends get live on Instagram as soon as they get home from work. Only I don’t use this feature.