TikTok was launched in Sep 2016 and since then it kept gaining popularity and developing over the course. It attracts many users to spend hours watching its short videos on various topics.
It also attracts content and video creators to make and upload videos on this app. The reason is the app monetization system. Similar to other social media platforms, TikTok also provides ways to get paid for the content you post.
There are different ways to get monetized in TikTok, and gifting is one of them. TikTok Universe is a gifting system created by TikTok allowing creators to enable it on their livestreams or videos, and receive gifts from their viewers.
The gifts will then be transferred into TikTok Diamonds which in return as well creators can convert them to fiat currencies.
But how much is a TikTok universe? How does it work? How to utilize it? Let us figure it out together in this article.
Exploring TikTok Coins and Gifting
It is important to get a clear idea about the TikTok universe or giftings in general before we start talking about how much the TikTok universe is.
TikTok launched a way to support its creators by providing an option for them to be able to monetise their content. Whether a live stream video or post, if monetizing is enabled, TikTok users following and viewing these contents will be able to send TikTok gifts.
However, it is important to note the following:
In order to send gifts, you must:
- Hold a TikTok account
- Have TikTok coins
- Be above 18 years old
So, how do you buy TikTok coins?
Using your currency, based on your region, you can buy TikTok coins in order to buy gifts. These gifts will be transferred to creators in the form of Diamonds.
A creator can later on convert these Diamonds into real money.
But what else does TikTok gifting do?
At first sight, you can view TikTok gifting as a purely monetizing system for TikTok creators. But in fact, it is more than this.
It is a great way to enhance communication and interaction between content creators and viewers. Also, It shows support to creators and encourages them to keep up the good work.
It is the virtual language between TikTok users (creators & viewers).
The Cost of a TikTok Universe Gift
Now, after exploring TikTok coins and gifts, it is time to know how much is TikTok universe.
TikTok universe is the most expensive TikTok gift and in TikTok coin it is worth 44,999. If you are familiar with TikTok, you will know that this amount is not possible to be charged at once, because there is a limit per change, which is 17.500 TikTok coins. Therefore, when a TikTok user decides to send a TikTok universe, this user might have to recharge three times to get the required amount.
But, how much is TikTok Universe in real money?
The 44.999 TikTok coin is equivalent to something around $562 which is a large amount to spend for a gift. Probably, users will not spend $560 to perform a single purchase, but using the same amount in the form of TikTok coins would make their real value a bit underestimated.
Therefore, for TikTok creators that is a great amount of money to receive over a short video content, and it is a huge responsibility to keep up with such engaging content
However, the question here is, is it really worth spending on TikTok content?
The simple answer would be “It depends on the content”. So, if the content helps you somehow by providing useful information or even to lighten up your day and make you laugh, then why not?
The creators have spent time and effort to convey important information in a short and in a humour way. They deserve to be paid! Also, check the best times to post on TikTok.
Elements Influencing the Price
As mentioned in the above paragraph, the TikTok universe is worth around $562- this may fluctuate around $550 or $570 for example.
Therefore, the figure we can provide is an estimated figure, because there are many factors that influence the actual price or cost a creator may receive.
These elements are:
Exchange Rate
This is the first element that affects the price. Remember, TikTok users have to purchase TikTok coins first. So, they buy these coins from their fiat currencies. Depending on the time of purchasing or exchanging the real currency for TikTok coins, the cost will be different from time to time even sometimes on the same day.
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Again, once the user sends gifts in the form of TikTok Diamonds, the creator converts these gifts into his own currency at the current exchange rate. Therefore, the price the creator will receive totally depends on the exchange rate when the transaction has occurred.
Regional Adjusting
TikTok adjusts the cost of the coins according to each region. Therefore, when a user from a certain region purchases TikTok coins and then sends them as gifts to a TikTok creator who is based in a different region, the final price will be affected and as a result different.
Discounts and Promotion
TikTok occasionally keeps launching promotions and discounts on TikTok coins. This, as well, affects the final TikTok coins or TikTok Universe price reaching the creator.
Creator Earnings from TikTok Gifts
You may assume and think that since the TikTok universe cost is quite high, then TikTok creators must be rich from a few videos.
Well, it is true that the TikTok monetization system is beneficial, and the TikTok universe cost is high, but it does not mean that the creators will receive the exact or full amount of the gift which is TikTok Universe.
Similarly, just like other social media platforms and their monetizing system, TikTok applies a fee when receiving a TikTok Universe. This fee varies, but we can say it is for most cases, 50% of the TikTok universe cost. Therefore, in short, we can say that TikTok creators receive half the amount which is around 280$.
It might sound like a steep fee, which is, but still earning that much over a short video that is not even a minute, is still considered an excellent amount to receive. Isn’t it?
The Role of Virtual Gifting on TikTok
It has been proven that Virtual gifting in TikTok has a great influence on the platform as a whole. It is not only a way to monetize creators, it is a great way to help them be better and produce more useful and engaging content. The reason is not only receiving money but also receiving more attention, interaction and appreciation from their viewers.
When a TikTok user purchases coins to send gifts worth as high as $500 over a single video, that is a crucial sign that this content is highly engaging and appreciated. It is a step forward and a motivation boost for the creator.
By applying the Virtual gifting system in TikTok, TikTok has guaranteed a new level of engagement and interaction on its platform which will lead to more users, creators and better content. You can also buy TikTok saves to boost your post and reach more people!
Final Thoughts
TikTok is growing fast and that is due to many factors one of them being the continuous growth and development of the platform. This is shown by providing new ways to assist the content creators so that they will keep using the platform and providing more engaging content.
The TikTok virtual gifting that is featured in TikTok Universe is a great way to enhance communication and interaction between creators and users.
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