Driving traffic to your products and website can be challenging. With so many advertising platforms available, finding the right one for your business might seem overwhelming. Google Display Ads simplify this process by allowing you to reach a vast audience with targeted investment, making it one of the most influential online advertising options available.
Google Display Ads leverage Google’s extensive popularity and reach, covering over 90% of internet users worldwide. This means your ads can appear on popular websites like YouTube, CNN, or Daily Mail, helping you showcase your products or services to millions of potential customers.
In this article, we’ll provide tips for creating creative Google Display Ads and explore some successful examples to illustrate their effectiveness.
Tips for Creating Google Display Ads
Ads need to be both creative and effective to capture the attention of your target audience. This is especially true for Google Display Ads, where standing out from the crowd is essential. To ensure your ads are successful, here are some key tips that will help you improve your advertising strategy and drive more traffic to your products or services.
Time needed: 1 day
Here are some tips to create good Google display ads:
- Pick the right color scheme.
Details are essential when designing display ads, and your color scheme plays a crucial role. Be sure the colors you choose reflect your brand identity and resonate with your target audience.
- Use the shock factor.
If your ad doesn’t stand out, people may scroll past it without noticing. Use bold, unexpected imagery or messages to grab attention and make your ad memorable.
- Incorporate humor.
Humor works wonders in advertising. A well-placed joke or playful tone can make your ad more engaging, putting a smile on the audience’s face and increasing its memorability.
- Focus on Your Target Audience.
Tailor your message to the needs and interests of your target demographic. Using familiar language, themes, and visuals will create a stronger connection between your ad and the audience.
- Create a landing page worth visiting.
Ensure that when people click on your ad, they arrive at a landing page that meets their expectations. The landing page should align with the style and message of your ad, providing a seamless and engaging experience.
Let’s take a look at these tips in a more detailed way:
Color Scheme Picking
Details are essential when building image ads, and color choice is no exception. Your color scheme plays a critical role in the effectiveness of your ads. Colors have psychological associations that trigger specific feelings and actions, which can be leveraged to your advantage. For example:
- Orange: A bold, energetic color that often works well for call-to-action buttons, encouraging users to take immediate action.
- Yellow: A youthful and optimistic color that draws attention, making it ideal for grabbing the eye of casual browsers.
- Blue: Often associated with trust and security, this color is frequently used by banks and corporations to instill confidence.
Also, ensure that your text contrasts well with the background for optimal readability. Test different combinations to find what works best for your ad.
Using the Shock Factor with Unexpected Images
The internet is flooded with ads, making it difficult for yours to stand out. One effective way to grab attention is by using bold, unexpected images that provoke a reaction. This technique, sometimes called “shockvertising,” can evoke strong emotions and make your ad memorable.
With Google Display Ads, you have the freedom to customize your ads in ways that convey powerful messages. Just be mindful not to offend your audience—use shock factor thoughtfully to leave a lasting impression.
Using Comedy
Humor can be a powerful tool in advertising. Research from The Journal of Marketing shows that humorous content not only draws attention but also increases ad recall and enhances message persuasiveness. By making your audience laugh, you create a positive emotional connection with your brand, making your ad more memorable.
Focusing on Your Target Demographic
Google Display Ads allow you to segment your audience based on demographic information such as age, gender, and interests. By tailoring your ads to different segments, you can ensure that your message resonates with the right audience.
Consider creating multiple variations of your ads to target specific groups. This way, you can appeal to a wider range of potential customers, each with unique preferences and needs.
Creating a Consistent Landing Page
The goal of your Google Display Ad is to drive traffic to your landing page, so it must deliver on the promise made in the ad. Make sure your landing page maintains the same tone, design, and messaging as the ad to create a seamless user experience.
Your landing page should also be optimized for conversion. Use persuasive content and clear call-to-action buttons to guide visitors toward taking the desired action, whether it’s signing up, purchasing, or downloading.
Great Examples of Google Display Ads
Now that we’ve covered effective tips for designing Google Display Ads, let’s review some real-life examples that have demonstrated outstanding performance. Each ad has proven successful, and we will analyze the key strategies that contributed to their achievements.
Constant Contact’s Video Ad
Constant Contact, a platform specializing in email marketing for small businesses, leveraged Google Display Ads to promote their email marketing tools. This responsive ad used a slideshow of images, highlighting various features and benefits of their services.
The simplicity of the design is key to its success. The primary color scheme is blue, symbolizing trust and security, while the orange call-to-action (CTA) button effectively draws the viewer’s attention with a clear “Try It Free” prompt. This contrast between colors ensures the ad stands out and encourages action. The repetition of the ad across different sections of the webpage further strengthens the message and increases engagement.
SEMrush’s Colorful and Creative Image Ad
SEMrush demonstrates how impactful a well-designed ad can be, even without costly photoshoots or professional models. The ad cleverly uses stock photos and icons, like an hourglass with a chess piece inside, to visually communicate competition and urgency.
The color scheme plays a crucial role in capturing attention. The chess piece, in a vibrant red-pink, immediately draws the viewer’s eye. This high-contrast color combination emphasizes the speed and efficiency with which SEMrush provides insights into competitors’ data, making it a powerful and visually compelling static image ad.
MailChimp’s Display Ad
MailChimp is another example of an effective Google Display Ad used in digital marketing. Their ad is simple yet impactful, using yellow, a color associated with optimism and positivity, to create an inviting atmosphere for the viewer.
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The call-to-action (CTA) button is in a contrasting bright blue, making it stand out against the yellow background. This combination makes the “Get Started” button visually prominent and encourages users to click. The straightforward design and strategic use of color make this ad highly effective.
Apple TV’s Simplistic Display Ad
Apple is known for its minimalist design, and this simplicity extends to their Google Display Ads. In this particular ad, Apple demonstrates that sometimes less is more. Without the need for extensive text or elaborate copy, Apple successfully captures attention by focusing on the essentials.
The ad features a clean white background, which draws focus to the Apple Gift Cards displayed on the right. Though the “Learn More” button may seem understated, its blue color makes it stand out just enough to catch the user’s eye. Apple also cleverly integrates subtle brand references, like using Apple products to represent the functions “Rewind” and “Rewatch,” giving the ad a playful yet impactful touch. This use of brand elements alongside minimalist design reinforces Apple’s marketing prowess without overwhelming the audience.
Rival IQ’s Social Media Reports Ad
Rival IQ, a social media analytics platform, created a simple yet effective Google Display Ad to promote their free social media reporting tool. The ad directs users to a landing page where they can select reports for different social media platforms.
This ad is successful due to its clear and compelling call-to-action (CTA). The black CTA button on a light background immediately draws attention, and the ad copy emphasizes how the tool can help users “stay ahead of competitors.” By offering a free tool, Rival IQ increases engagement and encourages users to explore their services. This ad demonstrates the effectiveness of a minimalist approach with a powerful message.
The Future of Google Display Ads
As digital advertising continues to evolve, Google Display Ads remain at the forefront of online marketing strategies. With their unmatched ability to target the right audience across a wide range of platforms, Google Display Ads help businesses reach potential customers with ease. The flexibility in creative options—whether image, video, or interactive ads—ensures that advertisers can craft the perfect message for their audience.
In the coming years, we expect further enhancements in personalized targeting, data-driven insights, and improved ad formats. Google Display Ads will likely continue to be a critical tool for businesses looking to increase their visibility and engage with potential customers effectively.
If you are a beginner in Google Ads, check our related article that explains it in detail.
1 Comment
Really needed these Google Display Ads examples. I was worried, since I have no prior experience on the matter.