Everybody loves to win prizes and rewards especially from their favorite brands. Therefore, businesses need to make giveaways from time to time as it is a great way to grow brand awareness, boost the brand image, retain their current customers, and gain more followers who would transfer to clients. In this article, we will provide 12 giveaway ideas for business owners in 2024 to stand out from the fierce competition in today’s digital world.
Lottery Draw
Despite being a classical giveaway, the lottery draw is one of the giveaway ideas that excite people to participate. The element of surprise and wonder makes the targeted audience eager to know who will win.
There are various ways to let clients participate in the lottery draw, such as purchasing a specific product, spending a specific amount, signing up for a newsletter, joining the business online community, or following your social media accounts.
Lucky Draw
What makes a lucky draw different than a lottery draw, is the way winner/s is announced. In the lucky draw, the business hosts a live event to announce the winner on their social media in real time. This increases engagement and results in generating more followers, leads and clients.
Also, people tend to prefer lucky draws as they involve a high degree of excitement they may not find in other giveaways. If you want to apply this method in the easiest way, you can take a look at the Instagram Giveaway Picker tool.
Buy One, Get One Free
The Buy One, Get One Free (BOGO) offer is an effective way to encourage customers to try new products or to buy an old product to clear out the inventory.
The main idea of this giveaway is to offer a free product as long as the customer buys one. It is a tried method that has proved to highly boost sales, retain customers and attract new ones.
There are different marketing and sales channels to announce for BOGO, such as social media, pop-up website messages or newsletter emails.
Picture Contest
There are hashtags on Instagram for this purpose such as #ugccreator or #ugccontent. Instagram users use these hashtags to post photos or videos for them using certain brands’ products, of course as requested by the brand itself. If you want to create hashtags that define your brands, you can get help from Instagram Hashtag Generator.
Basically, the idea of a picture contest, or video contest is to encourage clients to create interesting posts to enter a competition in which a winner will be announced after the competition ends and will be given a reward. The competition might have more than one winner.
In this way, the brand or business guarantees their customers high engagement, increasing their brand awareness by posting their products on various accounts which also means reaching a wider audience.
Prize Wheel Spin
This is another fun giveaway a business can introduce to engage their customers. It can be offered in-store or online.
There is a different way to spin the wheel to get your rewards. For example, once a client browses the website, a pop-up message will be the spin wheel, and in order to spin it, the client has to log in, sign up or subscribe.
as for the on-store spin wheel, the way to enter the spin might be after purchasing a product or spending a specific amount.
Prizes and rewards on Wheel Spin vary from small to large rewards, discounts, or freebies and it always attracts clients due to its entertainment and fun element.
Complimentary Gift with Purchase
It is one of the best giveaways that boosts sales, enhances the company’s products’ perceived value and above all enhances customers’ satisfaction.
The idea of this giveaway is to offer a gift upon purchase. This gift usually is for a new product, branded merchandise, or an exclusive item not available for sale.
New Product Giveaway
We can refer to it as a launching product giveaway. Here, businesses can introduce their new products as giveaways through campaigns and they may also engage their clients by a countdown to the launching time to attract attention to the new product.
Sometimes, the new product giveaway may be introduced to a specific client segment and asked to share their feedback on social media to show how this new product is perceived.
Exclusive Early Access
This also works well with introducing new products by giving exclusive access to pre-launch new items and products only to loyal customers. In this way, brands retain their loyal customers by showing how valuable they are to the business, thus they will promote the brand’s new items, services or products to others before the official launch which will have a great influence in boosting sales.
Share Your Story
It is another small giveaway idea for businesses that has a great impact on the business brand and view.
In this giveaway, businesses give prizes or rewards to the clients who share their stories and experiences with the brand. In this way, businesses build strong relations with their audience, humanize their brands and retain their existing customers.
Complete the Sentence
It is one of the most engaging giveaway ideas for businesses, as it gives fun and interaction elements. The ‘Complete the Sentence” contest intrigues clients to participate. They should complete the sentence which is usually inspired by the brands’ values. Who solves this puzzle, will enter a draw and end up winning a freebie, prize or reward.
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Sometimes, this contest may be open to creativity. So, the brand will ask its clients to complete the sentence from their own creativity and at the same time it should be about their brand. The funniest, or the most creative answer, will win a prize.
This contest can take place on social media, such as Instagram. So it is a good way to enhance engagement and reach and it will end up gaining more followers who will end up being clients.
Scavenger Hunt
It is one of the smartest giveaway ideas for businesses because it increases the time spent on your brand. As a result, your brand recognition will increase and you will reach more audiences.
So how does it work?
A scavenger hunt requires clients to participate in finding clues and hints to complete activities on the brand’s social media activities. Of course, the winner/s will be rewarded afterwards.
Themed Prize Giveaways
This is probably one of the most classical giveaway ideas for businesses. It is a giveaway based on themes, usually holidays, special occasions, or public holidays.
In order to benefit the most from a themed giveaway, brands and businesses should create them based on their audience’s interests, culture and background.
So, for example, if the brand’s targeted audience is a UK-based audience, a giveaway-themed ‘Thanks Giving’ is useless. The same if the targeted audience is in the Far East, the themed giveaway should resonate with this part of the world’s holidays, such as the Chinese New Year.
Final Thoughts
The above 12 giveaway ideas for businesses are good ways to enhance brands’ awareness, reach more audiences, build stronger relations with their clients and of course, boost their sales. So, incorporate what suits the business type to enjoy enhanced overall performance.
Maybe you’re also interested in the topic “The 2024 Calendar for Social Media Holidays“
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