Have you noticed how your Instagram posts sometimes upload themselves onto Facebook? For some, this cross-posting feature can be a convenience, but for others, it might be more of a nuisance, especially if one wants to keep their content on separate platforms. In the following paragraphs, we will discuss why Instagram posts to Facebook, why you may want to disconnect them, and more importantly, how to stop Instagram from posting to Facebook with just 4 easy steps in a detailed way.
Why is Instagram Posting to Facebook?
Instagram and Facebook are both owned by Meta, so integrations between the two work effortlessly. The moment one signed up for an Instagram account, there was an option directly linking to a Facebook account, enabling easy sharing of content. Once that’s connected, every post, every story, and sometimes reels uploaded on Instagram can be automatically shared on your Facebook profile. This works for some, assuming you have followers on both platforms and you need to keep them updated simultaneously. This feature is especially useful for digital marketers who use Facebook and Instagram for their various needs. But for others, it’s redundant or even an inconvenience.
The auto setup defaults to automatically posting from one to the other. For every post you make via Instagram, if you haven’t stopped it, Facebook will display it on the social media site.
Why Disconnect Instagram From Facebook?
People may have various reasons as to why they would not want Instagram posting on Facebook. You could perhaps have different audiences that you want for each platform, or you simply just want to manage the content of each separately. For example, you might want to post more personal or informal photos on Instagram while keeping Facebook reserved for more professional or curated posts. Some users also experience oversharing fatigue: it’s likely that your friends are different on Instagram compared to Facebook, and seeing duplicated content gets tiresome.
Also, disconnecting the platforms means assured privacy. Whereas your Instagram followers could be personal, perhaps, well-known people, Facebook would include working colleagues or acquaintances with whom you will not like sharing updates. Separating these platforms, therefore, helps you not broadcast the same information twice to audiences that do not overlap.
Last but not least, it’s the control in your social media content. By preventing the Instagram posts from showing up on Facebook, you ensure that each application is controlled based on what the application posts since each application has its own distinctive meaning and purpose.
How to Stop Instagram from Posting to Facebook
To stop Instagram from posting on Facebook, follow these steps below. This will disable the auto-sharing of posts, stories, and any other content you create on Instagram.
5 Steps to Stop Instagram Posting to Facebook
- Start by opening your Instagram app and navigating to your profile page. Once there, click on the three horizontal lines located in the top-right corner of your profile screen. From the drop-down menu, select “Settings and Privacy.”
- Scroll down to find “Meta Accounts Center,” which is where you can manage all settings related to your connected Instagram and Facebook profiles. It consolidates all settings for both platforms, making it easier to control sharing preferences between Instagram and Facebook.
- Within the Meta Accounts Center, look for an option called “Sharing across profiles.” This is the section where you can see which platforms your Instagram content is shared with. Tap this option, and you’ll be taken to a list of connected services.
- Once you’re in the “Sharing across profiles” section, you’ll find options related to both posts and stories. Here, you can simply turn off the toggle that links Instagram posts to Facebook. If you don’t want your stories to be shared either, make sure to toggle off that option as well.
- After toggling off the sharing preferences, make sure to confirm your changes. This will ensure that your future Instagram posts and stories will no longer appear on Facebook automatically. You can always return to these settings to re-enable sharing in the future if desired.
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