TikTok has indeed won over all other social media platforms in terms of visual content. It is considered a revolutionary social media platform that altered the style of videos we were used to have.
It invented fast and quick-paced videos providing more room for creativity and well-use of time and content. Many enjoy TikTok both as viewers and creators.
Perhaps, you would like to be part of this community and start positing. For this article, we will provide a mini TikTok for beginners guide to show you how to get started on TikTok. So, we will have a brief on how to start TikTok and move to deeper content on how to create and how to post in TikTok. Of course, followed by tips, hints and more to improve your content.
Getting Started with TikTok
We are assuming that you are a total virgin to the TikTok app. Therefore, the first step to do is to open the store on your device (App or Google Play Store). Type on the search field “TikTok”.
Install the app to start your journey.
Now, that you have the app on your device, sign up for it. Once ready, start navigating and exploring the app. First, check what you have on your home screen, and profile. Try to familiarize yourself with these features.
explore its videos to get an idea of what people post, like and share. What is trending on TikTok and how do users display their thoughts? All these are essential to fuel yourself before actually starting posting. This essential first part may be called “How does TikTok work”. Knowing the functionality of the app will ease your way in.
Then, you can start thinking about how to post on TikTok, what to post and how often. What is your purpose? Is it for fun, benefiting from TikTok’s monetizing system, sharing ideas and information, looking for guidance, or promoting and marketing for businesses?
Defining your purpose will help you kick-start well.
How to Create a TikTok Video
Now, you have a clear idea about your content and a brief idea about how does TikTok work. It is the right time for your first video.
There are a few simple steps for creating a TikTok video, such as:
- You will find the “+” button at the bottom of the screen. Click on it to start.
- According to your content, pick which duration and length suits you better.
- To start recording you need to hit on the red button. TikTok provides a nice feature while recording that allows TikTok users to record various clips and edit them later.
- If you have your video ready and you want to upload it, then click on the gallery to select it. To view your gallery, click on the photo icon placed at the bottom right.
- TikTok provides a range of different editing tools to enhance your video such as effects, filters, text or even the use of emojis that will add meaning to your video.
- TikTok library is accessible on the top of your app screen. From this vast Library, you can choose the best audio whether a sound, music or a song. You can also record your voice and edit it with the video.
- Now, it is time for the last finishings. Write a catchy caption, and use the proper hashtag. Once all is ready, hit next.
Sharing Your TikTok Video
This is the crucial moment you have been waiting for. You have already created your video, recorded it and are ready to get post it.
So how to post on TikTok?
Simply, once you click next after creating your video, you will be taken to the pre-post page. Here, it is your time to review it, enhance it, and control who can see, comment, share or like.
Here is a short description:
- First, review your video. Check if the chosen audio goes well with the overall content. Look if the pace and speed are fine.
- Then, add your location and related hashtag to enhance your reach and visibility
- Now, you need to ensure that your privacy settings are set in the way you prefer. You can customize who can view your content, and if they can comment or share it. To do so, you need to tap on “More Options”.
- Finally, tap on post to share your video with your TikTok community.
Improving Your TikTok Content
Using TikTok does not deal with how to post on TikTok or how to get started on TikTok. It means much more. As a beginner in TikTok, you need to know how to improve your content to enhance your presence.
Here are a few tips and hints to help you improve your TikTok content:
- Constant Posting: Your audience must see you are active. To implement a good impression and keep your page live on their minds, you must keep posting constantly. In this way, you will enhance your visibility, retention and engagement.
- Boost your reach: The best way to boost your reach is to stay up to date with TikTok and its trending topics. Always try to keep up with trends, and the key is to present a trend in your unique way to stand out.
- Become closer to your niche: You need to know what appeals more to your target audience. Therefore, keep trying different formats and styles to check which one brings you closer to your target audience and enhances your reach.
Leveraging TikTok Analytics for Growth
It is important for you as a TikTok content creator to keep track of your performance. You must know how each video performed and which has the most impressions.
This helps you work on improving the content.
The good news is TikTok provides analytical tools to help its users understand their performance and get a better picture of who their followers are and what they like to watch.
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You can utilize it by going to your profile and hitting on the three lines located at the right top corner. You can find “TikTok Studio” where the tools you need are located.
At TikTok Studio you will find all the creator tools such as analytics, Artist Hub, and reward programs among many other useful tools.
To begin tracking your videos and posts, click on “Get Started” and then on “Turn On” to turn on the tracking. It requires only one post to give an analysis and insight about it.
Aside from TikTok analytical tools, you may seek out other external tools that some users use. However, TikTok analytical tools are more than enough to understand what your audience needs and improve your content accordingly.
Effective Strategies to Expand Your TikTok Audience
Before closing this article, we would like to share with you a few strategies that may enhance your performance and reach a wider audience. There are a few strategies that help you expand your TikTok audience that are worth knowing. Here are what we believe are the best strategies to use:
- Know Your Audience: Similar to all other social media platforms or even businesses, you need to ensure that you are directly addressing your audience, their needs and interests. This must be your first goal. Aim to understand your audience, so that you will create content that is more appealing to them. Using the TikTok analysis tools is one of the ways to understand your audience, so keep the tracking on and always check the insights of your posts. Also, keep an eye on your competitors to check how they present their content and how they address their audience needs.
- Consider Collaboration: You can have a partnership or collaboration with a celebrity or influencer with an existing large audience. This may cause spending money, that totally depends on the celebrity and the level of audience, but it is the start of a worth doing investment.
- Brands Collaboration: Another interesting way of collaboration that will grow your audience and your earnings at the same time is collaborating with brands. Brands love to collaborate with TikTok users to promote their products and ensure reaching a wider audience and they pay the collaborator a commission. As a TikTok user, you will ensure the growth of your audience by attracting the fans of the brand you are promoting. It is a win-win case.
Final Thoughts
With the great influence TikTok has, it keeps attracting users to utilize it and enhance their social media presence.
Therefore, it becomes a necessity to have TikTok as part of your social media strengthening process as TikTok videos are becoming more appealing to people. Whether you are using TikTok for personal development or brand development, it is time to know how to get started on TikTok.
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