Reels on Instagram are gaining more popularity than other Instagram posts. They can be light and fun to engage better with the audience. These usually have more influence on reaching a wider audience and generating more followers compared to Instagram stories that last only 24 hours. Since Reels have proven their cruciality in establishing your image on social media, you should know the best length that is enough to enlarge your viewer counts. In this article, we will talk about Instagram Reels ideal length in 2024.
Why the Length of Reels Matters on Instagram
You may wonder why you should focus on the length of your Instagram reels. The answer is simple, you need to grab your audience’s attention as fast as possible and keep them engaged. It is noticeable that shorter reels succeeded in keeping the audience engaged better than the longer ones.
Now, there are a few things to consider. If you are just starting, then keep in mind Instagram Reels ideal length is 07-15 seconds.
Once, you feel you have built your image and gained your audience’s trust, you may create reels up to 90 seconds, which is the limit.
These longer reels, usually narrate stories and give precious information or tutorials. So, when you consider creating a longer Reel than the Instagram Reels ideal length, keep this in mind.
Therefore, your Instagram reel length depends on what type of content you are sharing and to who, with the mentality of finding the right balance between too short and too long.
Optimal Duration for Instagram Reels
The length of Instagram Reels is not fixed and is constantly changing. However, as of 2024, there are four main popular durations, 15 seconds, 30 seconds, 60 seconds and 90 seconds.
As we mentioned above, 90 seconds is the limit of engaging Reels as long as you know how and what to present on these relatively long reels.
Even though 60 and 30-second Reels are also engaging, we can safely say that 98% of Instagram users would go for the attractive, fun and appealing shorter reels between 7-15 seconds.
Therefore, keep it in the ideal range of 07-15 seconds which is the length that you can grab viewers’ attention and at the same time retain them.
Experimenting with Reel Length for Your Audience
The best way to determine the Instagram Reels ideal length for your content is by testing the performance for various lengths.
What does this mean?
It means you can create (a15-second Reels, 30-second Reels and 60-second Reels), and then compare the following;
- Views.
- Completion rate.
- Likes, comments and shares.
The reel length that gained more engagement and a higher completion rate is your ideal reel length. However, you need to consider the content. For example, try to compare the reel size and length of similar content types.
It simply means you need to test the ideal Instagram Reels size for the different content you share by creating various Instagram reel sizes of the same content, to determine the Instagram Reels ideal length for each content type you present. If your audience shows more interest in shorter-length Reels that shows a product preview or a teaser, then go for a 15-second length reel for such content, and if they show more interest in longer tutorial reels, then maintain a long reel duration for all your tutorial reels.
You are presenting your content for your audience, so always make the audience your judge. If you want your carefully prepared Instagram Reels to reach more people and increase your visibility, be sure to check out our Instagram Reels Views
Maximum Duration of Instagram Reels
The maximum duration of Instagram Reels is up to 90 seconds, and of course, these may change, so you need to keep yourself updated with the new Instagram reel length.
As we discussed above, usually shorter Reels are more engaging, but when it comes to certain content, a 90-second Reel may be your call.
However, you need to use every second wisely in your 90-second reel to ensure a continuous interest that retains your viewers till the end of the reel.
There are certain things you need to keep in mind while creating engaging reels, especially if you are utilizing the maxi reel length:
- The content must be creative and informative, remember the longer reels are usually better fit for educational, tutorial, guides, step-by-step, and story-like.
- The reels must be visually appealing, so be creative in creating the video, the colours, the background, the lights and all these should create a harmonious view.
- Informative caption in a creative way with a related hashtags.
- Keep in mind the Instream reels dimensions which are Instagram Reels aspect ratio 09:16 and Instagram Reels dimensions 1080 pixels * 1920 pixels.
Final Thoughts
In conclusion, understanding that quality is always above quantity and that Reels are very important in Instagram because they have a great influence on your engagement and reach, will help you while creating creative Reels that optimize the Instagram Ideal Reels length that goes along with the content type. It requires continuous testing to determine the ideal length and keep yourself up to date with Instagram updates.
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