Having a deep understanding on knowing the best posting times on TikTok particularly depends on the target audience and it depends on special days such as Christmas, Halloween or Independence Day.
According to the local time zone where you live, 11 AM and 1 PM on weekdays are the peak hours for TikTok, but weekends’ peak hours can change due to people’s free time on Saturday and Sunday. This is an extremely important thing for TikTok influencers to know what is the peak hour of their target audience they are going to represent in order to get more views from the content they make.
Best Times to Post on TikTok
As we said at the very beginning of this article, the peak hours to post on TikTok are 11 AM to 1 PM and 7 PM to 9 PM in the evening every day. However, if you don’t know what you are going to represent as a TikTok influencer and don’t know how to handle your target audience, you won’t be able to keep up with the trends regardless of how much you know about the peak hours to post on TikTok.
Where Is Your Audience Located?
This question is what you should ask yourself when you want to create your own TikTok account. The question has no direct answer because it depends on which direction you are looking from. For instance, let’s say you like video games and you decided to create a TikTok account based on video games and start to make TikTok content about video games. Your entire target audience should be located on the people who are following the most trending games in 2024, the situation about the popular game companies, or the news about the games that are played by a lot of players due to their competitive nature.
Why Do These Numbers Matter?
The first reason why numbers matter in TikTok is because of your timing on posting in TikTok. If you manage to understand when your audience will be active in TikTok, your views and popularity will increase in time. The second thing about the importance of numbers in TikTok is using cultural trends. As you know, TikTok’s user base expands to all around the world, and TikTok in every country has different trends. If you know very well the cultural nuances of a certain country, you will abstain from creating insulting content unintentionally, but don’t forget the fact that you will also have to keep up with the trends of that country because you are now representing that country in your TikTok account.
How Do You Use This Information to Find the Best Time to Post on TikTok?
Considering you are completely new to TikTok and don’t know the peak hours in TikTok, you will still need to understand your target audience, and you will have to predict where your target audience will be located. Then you will try to find out the best time to post on TikTok by trial and error strategy.
You can also check out our related blog post: The Best TikTok Hashtags for Growth 2024
What Time Is Your Audience Awake?
Most people who spend time in TikTok have an average peak time to wander around or post in TikTok. If you want to represent a certain category in TikTok, the time that your audience awakes may change. In order to figure out that, you will need time to observe your target audience.
Here are six ways you can do to grow your following.
Find Your X-Factor
Finding your X-Factor means identifying your authenticity. To be more exact, you need to be yourself, not trying to be someone else by pretending to be someone else. People like someone who acts genuine and intimate. Try to make your content interesting so that people will like your content and the intimate personality that you showed to your target audience.
Once you decide to make your content with interest, you need to be the representation of your interests in TikTok. That means you will involve your hobbies and interests in your content. When you do that, people will see how passionate you are about your hobbies that you showed your target audience.
Increase Your Content Production
If you decide to be active on TikTok and make content every day, you have to make a plan for your content. Making a plan will help you to keep up with your content schedule.
Another way to increase your content production is to divide the time period for every different content in order to make multiple videos.
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In addition, you can make quality content which requires long effort content and quantity content, which means quick edits in order to balance your content between quality and quantity, after you do these things, your content creation will increase.
Collaborate With Other TikTokers
Collaborating is a great way to increase your popularity chance to more people on TikTok. If you want to collaborate with other TikTokers, you have to search for the ones who have similar content to yours.
Get in on Challenges
If you want to engage with the community, you can search for trending challenges on TikTok by searching. After that, try to understand the challenge and learn the concept, then make a video about it. In the process, you should communicate with other challengers in order to deepen your relationship with other people.
Use Hashtags
Hashtags are crucial for increasing your popularity. In order to increase your popularity, you can use hashtags that relate to your content and trending hashtags.
Share Older Content
Sharing older content is a great way to increase your audience. If you consider sharing old content, you should choose timeless content that will address most people on TikTok. If older content is going to relate to your content, then you should share your milestones, anniversaries, and achievements throughout your journey on TikTok.
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