TikTok has quickly become one of the world’s most popular social platforms since its debut in 2016. With a vast number of monthly active users, TikTok ranks as the 6th most-used social media app globally. This popularity makes TikTok an ideal platform for promoting your business, whether it’s a small local venture or a larger enterprise, thanks to its diverse built-in advertising features. Here’s how to advertise on TikTok effectively and make the most of what the app offers for business promotion.
TikTok offers several advertising methods. In this article, we’ll explore how to advertise on TikTok using the app’s built-in ad features.
Which Businesses Can Benefit from TikTok Advertising?
TikTok’s advertising features are highly effective, but they may not suit every industry. This is primarily due to TikTok’s younger demographic; over 41% of TikTok users globally are aged 16 to 24. Before diving into how to advertise on TikTok, it’s crucial to analyze whether this user base aligns with your business’s target audience.
Now, let’s explore step-by-step instructions on how to advertise on TikTok using its built-in ad features.
Sign up for a TikTok Business Account
To run ads on TikTok, you’ll need a TikTok Ads account, which is separate from a regular TikTok account. You can create one by visiting the “Sign Up” section on the TikTok Business homepage.
Create the TikTok Ad Campaign
After setting up your TikTok Ads account, you can create an ad campaign. To begin, follow these steps:
Step 1: Go to the TikTok Ad Dashboard.
Step 2: Click on the “Campaign” tab at the top of the page, then select “Create.”
Step 3: Select a campaign objective that aligns with your goals.
Step 4: Give your campaign a name.
Step 5: Choose a budget for your campaign, either as a “Daily Budget” or “Total Budget.”
Set Target Audiences and Adposition
TikTok offers various metrics to define your target audience. You can narrow down your audience by selecting parameters like location, language, interests, age, gender, and device type. For ad placement, you can choose specific locations, such as TikTok Stories or user feeds, or allow TikTok to decide the best placements for you.
Decide on the Budget and Ad Scheduling
Next, set a budget and choose your ad schedule. You can opt to pay daily or set a total campaign budget that will be billed at the end of the campaign.
Define the Goal
Define your ad campaign goal in this section, which allows TikTok to optimize your bidding accordingly. You can set your goal as a conversion, click, or impression.
Design the Ad
This final step involves designing your ad before it’s published. You can set the ad layout as horizontal, vertical, or square. TikTok also provides a video creation kit, allowing you to create unique and visually appealing ads. You can design your content separately and upload it, or use TikTok’s default dimensions. Now, let’s examine the various TikTok ad formats.
Different Types of TikTok Ads
TikTok provides four main ad formats, each with unique functions and placement options: Brand Takeovers, Native Video Ads, Video Hashtag Challenges, and Branded Lenses/Filters.
Brand Takeovers
Brand Takeovers appear when users open TikTok, before any user-generated content. They’re exclusive to specific categories, with only one brand per category featured per day. These takeovers usually include links to external sites or TikTok’s internal content, like a video hashtag challenge.
Brand takeovers can be videos, GIFs, or images, and they are the highest priced built-in TikTok ad format.
Native Video Ads
Native Video Ads appear within users’ feeds, blending seamlessly with user-generated content. These vertical ads last 9-15 seconds and can be skipped or scrolled past. They often include external links, making them ideal for call-to-actions like app downloads or site visits.
Video Hashtag Challenges
Video Hashtag Challenges are popular among TikTok users, so brands frequently create unique challenges to engage audiences and drive user-generated content.
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Sponsored video hashtag challenges encourage user-generated content. They appear with a unique banner on TikTok to drive users to participate in the challenge. When users click on the hashtag, they will visit the brand’s TikTok page with links and logo, where they also view the challenge description.
Branded Lenses and Filters
TikTok’s wide variety of lenses and filters are frequently used by users in their content. Branded Lenses and Filters offer businesses a unique way to engage users through customized filters, similar to those on Instagram and Snapchat.
TikTok offers branded lenses and filters as an ad format, similar to Instagram and Snapchat. Advertisers design a filter, such as 3D objects or face filters, for TikTok. Then, the app publishes them as a new branded filter. This way, the brand can improve its awareness as more and more users use the filter on their videos.
How to Advertise on TikTok in Sum
While TikTok still is a relatively new social media platform, it quickly became one of the most popular ones. As its user base grew tremendously, TikTok quickly came up with different ad formats to monetize this. In this article, we explained how to advertise on TikTok and covered its main ad formats. If you have read thus far it means that you have high expectations on TikTok. If you want to utilize this platform to its fullest and maybe even get famous on TikTok, start reading our instructions on the subject.
If you would like to share your favorite TikTok videos with friends who don’t have a TikTok account, you can download and share them using a TikTok video downloader!
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