The Instagram Creator account is a relatively new feature that offers enhanced tools for those who want to work professionally on Instagram. However, it’s not yet available to all users. If you’re looking to leverage Instagram for visual storytelling and influencer marketing, switching to a Creator account can provide access to more advanced features for managing your profile and tracking performance metrics.
Let’s explore what a Creator account is, how to activate it, and why it can be a game-changer for your Instagram strategy.
What Is a Creator Account on Instagram?
An Instagram Creator account is designed for content creators, influencers, and public figures who want to manage their online presence with more control. While it looks almost identical to a standard account, the key differences lie in the tools and insights it offers to help creators grow their audience and optimize their content. This includes detailed analytics, improved messaging options, and flexible contact information.
Initially, Creator accounts were rolled out to a limited number of users, but they are slowly becoming available to more people.
How to Activate Instagram Creator Account?
Did I mention that not everyone can have this chance now? You can find the wording in the specific section that shows the instructions to activate this function. So there is hope. But how to proceed?
- Go to your account.
- Tap the sandwich menu.
- Go to the gear icon.
- Then select the account item.
Remember that you can operate from both personal and business profiles. In the first case, you will have to click on the item. Get more tools, in the second on Switch to account creator. After completing this last point, define the category and any Facebook page (but this point is not mandatory).
Advantages of a Creator account on Instagram
Three significant strengths allow you to have good reasons to activate (or attempt to get) a Creator account on Instagram. Which ones are they? I found them in the official guide of this social network; I leave you the essential points in these paragraphs. Here you can find the real benefits of this solution.
Improved Messages
The first feature to note of these new Instagram accounts is that you can now manage private messages to differentiate between general and main DM contacts. Those are the messages that come from the public and those that come from your friends’ profiles.
This solution is very useful because it helps the influencers’ work who receive many DMs. You can also mark and filter messages as read, unread, time of arrival, or the importance of who sent it. In short, for those who work as influencer marketing, it is an interesting novelty.
Statistics
Another big news of this advanced profile on Instagram: you have the possibility to use and study advanced statistical data with Instagram Analytics. This way, it’s much easier to create content that can attract the public’s attention because a data-driven approach to marketing is ideal for creating an editorial calendar.
Here you can see how many people have followed you and how many, instead, decided to abandon you on a specific day to understand the relationship between content and follower trends.
Of course, you also have the demographics (age, location, etc.). These numbers are also present in business accounts: Instagram Creator Profiles offer the ability to see who the followers are, find out what the demographics are, and meet the needs with content.
Contact Info
An interesting solution that concerns how you present yourself to the public: information relating to the category you belong to can be shown or not. Either way, Instagram Creator Profiles offer more flexibility in how you label your brand.
Account Creator on Instagram: Are You Interested?
If you’re an influencer or content creator working to grow your presence on Instagram, switching to a Creator account can provide valuable tools for managing your profile more efficiently. The ability to filter messages, access detailed analytics, and customize your contact information makes it easier to optimize your strategy and engage with your audience.
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By leveraging the benefits of a Creator account, you can take your Instagram marketing to the next level and create more targeted, engaging content that resonates with your followers.
If you’re ready to refine your Instagram strategy and enhance your profile, activating a Creator account is definitely worth considering.
1 Comment
My wife kept telling me about these Instagram creator accounts. Never knew they were this interesting.