What Is a Social Media Audit?

In the digital world, internet usage has increased and has become more common in recent years. Do you realize we don’t have a day left without the Internet? Seventy to seventy, we’ve almost become tech addicts, and the biggest culprit is social media platforms that we can’t give up. Social media audit is the latest digital marketing feature in social media, but how did it become?

Thanks to social media platforms, people worldwide have become part of the communication network interactively. Resources and recipients on this communication network are also users. Social media is constantly up-to-date and constantly dynamic as if it were an amusement park that never closed. Whenever you choose to “go home,” i.e., to return to the concrete world, then it comes out of your life. The social media world, where we spread and consume information so fast, shows us that we constantly learn, question, and be curious.

Social media, which opens the doors to unlimited communication to its users, eliminates distances. It allows someone who lives on the other side of the world to reach the time difference without problems. The home office creates new jobs for employees or those who want to work freelance. We are now talking about the only focus of companies and digital marketers. 

It’s no surprise to see updates and innovations constantly when social media is the focus. The update we’re going to talk about is all over the world, but it will benefit companies that make their lives the most from this platform: Social media audit. So what is this social media audit? Let’s all look at it.

Controlling Social Media

Every user’s actions within the Internet can actively access the results they want on social media in less time. Users on social media such as Facebook, Twitter, and Instagram are involved in this topic and will spend a certain proportion of the day on social media, where they spend the most time. We also see social media control as a new area that comes into play during this kind of process. The goal is to direct people who will take part in social media on certain topics. There will be the desired type of activities in this goal, and the issues that interest people will become audits. Social media control will also show the desired type of presence in the name of internal control.

People who will take part in social media are open to new ideas in online environments and in an area where they exchange information. However, the social media control phase is also an area where such platforms are adequate, and agencies and companies act for control and development. It is ultimately the ultimate goal for users to continue using it as an ideal platform during operations based on social media control. In this way, the social media platforms will continue to remain the desired type following the desired performances.

The Necessary Frequency

Social media is an area that is evolving and changing at any moment. That’s why social media control should be used frequently. In this way, any event or any campaign stage will result in the desired results, and we will be able to keep up with the speed of social media! Profiles will be updated continuously when it comes to social media control. This will allow people to use topics that will attract social media attention during sharing. And with the result they expect, they’ll be able to meet faster and more continuously.

Ways of Social Media Audit

During the control and development of social media, the operations will take place in two ways. Independent people do these activities under the name of social media control. At the same time, these audits can be commissioned when requested by the agencies or companies. However, in the second method, the audit will also be effective in the type that will benefit in the longer term as experts in the field do the audit. In both cases, social media control will be useful and effective. 

I think we’re going to need to talk a little more intimately after you sound like an encyclopedia. Let’s put it this way. What an audit evaluates is whether your current use of social media works well for you. We can work on it and neglect the situations we need to fix. In the meantime, we can spend our time and resources on nothing to improve what we’re good at, and we don’t have a problem. Social media control feels where you are and determines what you can develop and make the future smooth. This is the perfect way for you. So how are you going to walk this road? We’re your guide today. Here are some examples.

Listing

You can start by creating a simple list for your presentation. How many social media accounts do you have? Which one or which are you actively using? Make them all a list without skipping any of them. In doing so, you should know the passwords of all your accounts, and of course, you should be able to access the e-mails connected to your accounts. Your passwords must be safe. Let’s just say it’s kind of like a house key. In the meantime, if someone else has run your accounts before, you’ll have to block their access.

Information Update

How up-to-date do you think your information is? I think it’s time you’re going to take aside the current ones and the outdated ones. You should be careful that you have filled the “About” section. If you have a company, it will not be very pleasant for users who will reach you to encounter incomplete information. Make sure that no customer reviews your products or services with incomplete information. Are your profiles on the social media platform a link to direct users to your website? If you don’t have it, add it immediately. How are your details in the bio section accurate? 

Keep in mind that any information that is not true about you may return as harm to you. The emergence of the facts doesn’t take seconds in the digital world. You should also update the information that you need to add or change from your existing information.

Image Review

Almost nothing without visual aesthetics is in demand. Visuality, especially on social media, is the basis of everything. If your goal is to attract attention and make a quality impression, you have to pay attention to visual details. Think of your cover photo as a first impression. If you need to update it, update it immediately. No one will be interested in seeing a selfie with hot chocolate on Christmas Eve on a hot July day.

The image size is different on every social media platform. Whatever platform you’re on, you have to follow the rules. Explore the most up-to-date image sizes and enrich your visuals accordingly.

It’s also “a little bit” important how professional your bio photography is. If you have a company, you may be happy to have an image that will carry your company at this point. Keep in mind that all devices should see your photos, so most people are no longer at the computer and make internet connections via mobile devices. You should be able to appeal from the worst device to the best device. Also, mobile device means size shrinking. People should be able to recognize your image in smaller sizes. You must have photos that fit these small dimensions.

Consistency

You should show your brand on all platforms if you want more people to be aware of your products and services. Anyone should be able to access your brand pictures from all social media apps, or anyone should be able to meet your pictures “incidentally.” And we’re interested in everything we come across. Of course not. But your goal is to keep the attention going on. That’s why your background colors, logos, and other pictures should reflect your brand as much as possible. Did we mention the importance of first impressions? That’s exactly what we mean. You should also attract your customers to yourself with your descriptions and links to your brand, not just your logo. Put yourself in your customer’s shoes and imagine how you can have a “great first date” with your brand. Empathy is the beginning of everything!

Vanity URLs

Vanity URLs are descriptive and easy-to-pronounce URLs that often guide you from one platform to another. Let’s put it out for a little while. With a Vanity URL, you convert a long URL into a customized short link. Vanity URLs contain a domain name that is the keyword for your brand or business. You can use these URLs in many places, such as social media, e-mails, printed posts, and other offline marketing activities.

Vanity URLs provide trust for your brand and help you achieve marketing goals. So it’s worth using. You have to use it correctly to do this.

Of course, you don’t have to use a vanity URL for each link you share. You’ll shorten a link to the Vanity URL and get it to relate to your brand. If a connection already provides this, you do not need to change the connection again. 

Do you have a URL on Facebook and LinkedIn? With Vanity URLs, you get yourself a username that will describe you as unique on social media. Before you create your Vanity URL, you’ll have a URL with a random sequence of numbers in your social media profile. Be clear and clear. Always show your brand clearly and describe your content with proper words. People need to trust your connection. The keyword after Slashtag must have words that describe your webpage.

Demographic Audiences

While brands develop marketing strategies that fit social media, they forget the most about how their audience behaves. Some companies do not know which time range their target audience is online and can squander ideas by sharing their content in inappropriate time frames. In this respect, target audience analysis is one of the golden rules of marketing on social media.

Target audience analysis gives e-commerce companies many advantages. With these studies, you create more accurate strategies and increase the return on investment you receive from your marketing efforts. Here are the main advantages of doing these analyses:

• Seeing the current state of the market.
• Creating more accurate customer profiles.
• Observing the gaps in the market and what consumers need.
• Determining if a product is in demand.
• Finding new markets and audiences.
• Identifying narrower consumer groups related to the brand.
• Determining your marketing, advertising, and pricing strategies.

You must research detailed demographic data such as countries, occupations, interests, and gender segregation of your audience. For this, Google Analytics and built-in audience analytics features like Facebook Insights and Twitter Analytics will do you a lot of use!

Posting Activity

If you are committed to doing business through social media, you have to know that you are engaging with the right audience on the right platform at the right time. Determine which platforms you broadcast on and how often you broadcast. How much do you share, and are the results you receive directly proportional to the shares you’ve made? Typically, the amount of time you share information that your audience considers useful and the number of shares you make at the correct time of day will increase with the results you will reach when determining this ratio. 

Co-Schedule has done 20 different studies and obtained data that determines the optimum number of shares. This type of data indeed provides a good start. So use your audience data and set the best times yourself. Target Audience Statistics, Twitter Analytics, or Company Page Analytics on LinkedIn will help you with this.

High Performing Content

We know that you want the content you create to get high performance. What’s your highest-performing content on all social networks? Which content has taken you to the highest level? If you find the answer to these questions, it is possible to think better about this content.

Design how to realm and reuse this content. Maybe you’ll present your content as a video, so why not? Do you have a budget for Facebook ads? So it might be a smart choice for you to highlight your best-performing posts on this platform.

Competitors

Of course, thousands of people on social media have the same purpose as you. They’re your competitors. How long is the “trail” your competitors leave in the digital world? Comparing the number of followers might be tempting. But the quantity may sometimes not be that important. Let’s look at the quality. So review the type of content your competitors create. How often do they share? How do they use brand pictures? What influencers are they interacting with? Do they mention them on platforms that you don’t exist? Determining which areas are better and what areas are missing will allow you to move yourself to a better position and move your name to the top.

Conclusion on Social Media Audit

In this article, we talked about what social media audit is. When you create your audit plan and checklist, you will surely consider your account priorities and decide how your current approach works. This helps you see how each social media works as a building block to your social strategy as a social media auditor. You don’t want to be behind your opponents, do you?

If you want to learn more about social media, please check out our other articles as well. You may be interested in social media management.