Social media policy is an agreement. It is between a company and employees on social media content and the image of the brand. The policy guarantees the employees to obey the rules of their company on social media. It also supports the company in all aspects. Every company has a different policy, but as general, all social media policies include these details:
- Not to share business secrets of the company on social media.
- To represent the company and its products in a good manner.
- Support the brand on social media.
How to Write A Social Media Policy?
As an employer, you need to clarify all aspects to your employees about social media accounts of the brand. If you want to protect your company’s reputation and create a certain tone of language on the internet, you have to have a policy. That is to say, here is a list of things that should be in a social media policy.
- Firstly, describe who can talk on behalf of the brand. You need to define the persons who can represent your company. Listed people or organizations must have the right to talk about all your products and services.
- Secondly, create a plan for customer relations and conflicts. Write all your plan on how the company deals with customer relations like; answering messages, PR management, social engagement, and crisis response. All details must be clean to continue the process without any interruption.
- Then, write sources to protect the right of your company and your employees. List all laws that you use to write a policy.
- Additionally, describe how your employees should talk or behave on social media to represent your company in the best way.
- Think about all the possible bad things that can happen in your business. Risk planning is an essential thing in business life. You need to write all risks with their solutions on your social media policy.
- Last but not least, check sample social media policy examples and examine their weak points. Apply what you learn on your policy.
Read also: How to Create a Social Media Report
What Should a Social Media Policy Include?
Time needed: 5 days
If you are intended to conduct a social media policy, there are some guidelines you should follow. In this part, we will explain what you need to include in a policy.
- Your social media accounts should have engagement.
A social media policy is to have more engagement for sure, but it is also necessary to have a little bit of engagement before you conduct one. It is necessary because it is always better to have a bit of engagement to measure the comparison of your success afterward.
- Give access to certain people for your policy.
If a certain team manages the policy, it would be easier to track the process. You can divide the work for different social media platforms and each platform would have their own policy. It can increase creativity.
- Use official accounts.
If you are managing a company’s social media accounts, it is crucial to make your accounts trustworthy. That is why be sure to verify your accounts and make them official. It is important for companies because it proves that the account belongs to the company.
Conclusion – Policies Protect Everybody
Social media policy is an agreement to protect the rights of a company on social media. It is made between an employer and an employee on social media. So, in general; it includes what employees should do or should not do on social media to represent the brand in the best way. In order to prevent the company from risky situations, good policy must be prepared.
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1 Comment
If I ever build my own app some day, I will refer to this article “what is a social media policy and how to write one”. Looking forward to it.